Brim Broome Boulevard is a bespoke experience tailored to each customer who enters its doors. The store, inspired by iconic department stores and costume shops of yesteryear, materializes only when it is most needed, acting as a portal for the individual to tackle their inhibitions with their identity. The subsequent experience is a thrill ride through worlds of costume and couture, fashion and folklore. A metaphorical ride of self discovery for those who are chosen to participate and expand their understanding of who they are through what they wear.

The Director

PJ Magerko Liquorice, a multi-faceted artist brimming with creative prowess and corporate acumen, honed his craft at NYU Tisch School of The Arts, earning a Film & Television BFA in 2016.

PJ dedicates a significant slice of life to his family's business, Nemacolin Resort. As VP of Brand Strategy, he proudly holds the third-generation torch, alongside his mother, Maggie. Their synergy evolves the 2,000-acre woodland wonder, fostering a blend of elevation and eclecticism that propels the resort into the global spotlight.

Inspired by fashion and folklore, PJ's writing and directing style welds worlds of the ordinary with the extraordinary. His upcoming short film, “Brim Broome Boulevard,” marks his debut into stop motion animation. The story details a journey of self-discovery and vibrantly fuses fashion and film where couture costumes magically awaken within a magical department store.